communication

The Psychology of Persuasion

Knowing how to persuade someone into doing something is an important skill to get things done. Today, we’ll explore the psychology of persuasion. We’ll learn about some of the key factors that determine how effective our persuasion attempts are, and what we can do to improve our own persuasion skills. Whether you’re trying to convince your boss to give you a raise or trying to get your significant other to see things your way, understanding how persuasion works can help you achieve your objectives.

Psychology of persuasion: what it is and how it works

The psychology of persuasion is the study of how people can be influenced to change their opinions or behavior. It is a branch of social psychology that investigates the psychological factors influencing people’s decisions and actions.

Persuasion begins with a message that is conveyed through a channel to a receiver. The message may be verbal or nonverbal, and the receiver may be aware or unaware that the message is intended to persuade them to do something.

Different methods of persuasion and their effectiveness

There are many methods of persuasion, and their effectiveness depends on the situation involved. These can be divided into three main categories:

  1. Emotional
  2. Logical
  3. Social.

Emotional persuasion relies on appealing to the emotions of the audience. This can be done by invoking fear, guilt, or even love. For example, a commercial might use fear to persuade someone to buy a product, by showing them what could happen if they don’t. Guilt can also be used as an effective tactic.

Logical persuasion is to persuade based on reasoning and evidence. It is a strategy where the argument is made based on laying down facts and let the audience reach a conclusion.

Social persuasion is when our thoughts and actions are intentionally influenced by other people. It involves reciprocity. We tend to do a favor for someone who has done something for us.

The power of persuasion in sales, marketing and advertising

Salespersons use persuasion techniques every day to convince people to buy their products. By understanding how persuasion works, you can use these techniques to your advantage in your personal and professional life, and not just for boosting sales of a product/service.

Advertising and marketing are two industries that have long relied on the power of persuasion to drive results. After all, what is advertising if not an attempt to persuade someone to buy a product or service? And what is marketing if not an attempt to persuade someone to buy into a brand?

The power of persuasion is no secret. In fact, it is one of the most commonly used tactics in both advertising and marketing, often in very subtle ways.

The dark side of persuasion: how it can be used to manipulate and control others

Persuasion is a form of influence where you convince someone to think or behave in a certain way. Thus, it can be used for either good or evil purposes. When used with a good intent, it can help people make positive changes in their lives. When used in an evil manner, it can be used to manipulate and control others.

The dark side of persuasion involves influencing people to do things that are harmful to themselves.

How to resist persuasion and think for yourself

Most of us are susceptible to persuasion without even realizing it. We may be influenced by a friend, family member, or even a stranger without meaning to be. However, there are ways to resist persuasion and think for yourself.

Here are a few handy tips to resist persuasion:

Be aware of your own biases.

We all have conscious or subconscious biases, which make us more likely to be persuaded by someone.

Be alert.

We can spot persuasion attempts and try to resist them.

Counter-argue

Debating over why their persuasion is wrong and strongly holding onto your beliefs.

How does this work for the 21st Century Learner?

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ” ― Alvin Toffler

According to Colin J. Marsh in ‘Key Concepts for Understanding Curriculum’, “A wide range of personnel are involved in making curriculum. They go about their tasks in various ways such as via planning meetings, informal discussions, writing reports, papers, handbooks, textbooks, giving talks, lectures, workshops, etc.”

How does this work for the 21st Century Learner?

For the 21st century learner, a stimulating classroom is one that encourages students to think and learn. It involves teaching strategies that facilitate critical thinking. At the same time, it helps the teacher adjust the teaching practices according to the needs of the students. Teaching approaches that marry the content to skills are required. For the learner, it is essential to develop skills to understand how he/she uses that knowledge.

The curriculum developer has to foster communication, creativity, collaboration and critical thinking. Students should be allowed to express and reflect their own choices and their own learning.

Image Source : Centre for Curriculum Redesign